The technology trends for marketing & sales include scarcity, AI, software, and more.

Created on 9 November, 2023Marketing • 400 views • 6 minutes read

There are numerous developments happening in the marketing industry: an increasing number of tools, a more complex buyer journey, and a lack of specialized professionals. Will AI assist us in overcoming these challenges by 2024? According to Gartner*, that expectation certainly exists. Currently, generative AI is at the 'peak of inflated expectations' in the Hype Cycle. It's time to outline the trends in marketing and sales technology for 2024.

Trend 1: AI becomes mainstream for marketers When marketers talk about AI, they are referring to ChatGPT in 99% of cases. As amazing as that tool is, there is so much more to AI. AI is still in its early stages of development, similar to the internet in the 90s. Back then, if you wanted a website, you had to know how to code, and even then, the result wasn't always great. That's where AI stands now. Many people talk about prompts (the question you ask an AI generator) and there are even prompt engineers. Fortunately, we won't need them anymore in the near future. There are already many tools that will make the life of marketers in 2024 much easier. Here are a few examples of applications for marketers and sales professionals. Texts and SEO AI tools help marketers easily and quickly write good content, both in Dutch and other languages. The production of content using a tool like Anyword helps with formulating a good prompt, provides great input on the structure of your blog and SEO, and checks for plagiarism. Additionally, the tool considers your target audience in your content.

This allows you to achieve a high ranking on Google with very little time investment. We at Marketing Guys began doing this ourselves during the summer, which led to a doubling of the number of indexed keywords.

In addition, we have achieved great positions for important keywords and even a number of featured snippets.

Please note that AI does not assist you with everything: for instance, you still have to search for images to accompany the text, and you also have to create the internal and external link structure on your own. However, it does save you at least 50% of your time.

In email marketing, some tools have already integrated AI for content creation. Examples include marketing automation providers like HubSpot and Act-On, both of which have developed user-friendly AI interfaces.

However, when it comes to email marketing, it's not just about content. Another great feature is that AI helps you send your emails at the right time to achieve the best results. The system predicts when an email has the best chance of being opened. Lead scoring As a B2B marketer, you may be involved in lead scoring. In practice, this is often a time-consuming process: you have to determine which online actions contribute to the quality of a lead. There is typically a lot of subjectivity involved in this. In 2024, some vendors will offer predictive lead scoring based on AI: the system itself determines, based on machine learning and past data, which actions lead to better leads and assigns points based on that.

AI can help you create creative social media posts using the Anyword tool. As a marketer, it can be quite challenging to constantly come up with new and interesting perspectives. Let's look at an example of such a post: